Marketing Target & Lead Intelligence Metrics

What this service is

Lead and target intelligence: the funnel measured from first touchpoint to closed revenue, with the marketing metrics that actually correlate with sales.

What we deliver

• Attribution & ROAS

  Ad platforms (Google, Meta, LinkedIn) consolidated into dashboards that compare spend against actual sales.

• Propensity & segmentation

  Models that identify who is most likely to convert and what to offer them.

• Funnel diagnostics

  Stage-by-stage analysis of where prospects are lost, validated with statistically sound testing.

• Churn & lifetime value

  Patterns that predict which customers are at risk and which segments are most profitable.

• NLP on feedback

  Automated interpretation of customer feedback and social conversation at scale.

Delivered as part of a scoped engagement under The Blueprint: diagnosis, design, execution with measurable milestones, and documentation so your team can operate the result.